Roadster India is a popular fashion brand that caters to the Indian market. It is part of the larger retail chain Myntra, which is owned by Flipkart, one of the largest e-commerce companies in India. Roadster was launched in 2012 and has quickly become a favorite among young, trendy, and adventurous Indians.
Roadster India's core values are adventure, freedom, and self-expression. The brand's philosophy is to inspire people to live life to the fullest and embrace their true selves. Roadster India's clothing and accessories are designed to cater to this philosophy, with a focus on comfort, quality, and style.
One of the unique features of Roadster India is its focus on sustainability. The brand is committed to reducing its environmental impact and has implemented several measures to achieve this goal. For example, Roadster India uses eco-friendly materials like organic cotton and recycled polyester in its products. The brand also has a recycling program in place, where customers can donate their old clothes and accessories to be repurposed or recycled.
Roadster India's product range includes clothing, footwear, and accessories for both men and women. The brand's clothing range includes t-shirts, shirts, jeans, shorts, and jackets, among others. The brand's footwear range includes sneakers, sandals, and boots. Roadster India's accessory range includes bags, sunglasses, watches, and more.
Roadster India's clothing and accessories are designed to be versatile and functional. They are suitable for a wide range of activities, from casual outings to adventurous trips. The brand's clothing and footwear are comfortable and durable, making them ideal for long journeys and outdoor activities.
Roadster India's marketing strategy is focused on digital media. The brand has a strong online presence and uses social media platforms like Instagram and Facebook to reach its target audience. Roadster India also collaborates with influencers and celebrities to promote its products.
Roadster India is a popular fashion brand that has quickly gained a following among young and adventurous Indians. The brand's focus on sustainability, versatility, and functionality sets it apart from its competitors. Roadster India's commitment to inspiring people to live life to the fullest and embrace their true selves makes it a brand that resonates with many young Indians.