Kidrobot is a popular brand that creates collectibles and art toys inspired by pop culture and urban streetwear. The company was founded in 2002 by Paul Budnitz in collaboration with designers and artists such as Frank Kozik, Tara McPherson, and Huck Gee. Since then, Kidrobot has become one of the most recognizable brands in the designer toy industry, known for its unique and creative designs that attract both toy collectors and art enthusiasts.
One of the key features of Kidrobot is its emphasis on collaborations with artists from different fields, including graffiti artists, comic book illustrators, and fashion designers. This has allowed Kidrobot to create a diverse range of collectibles, each with its own distinct style and aesthetic. For example, Kidrobot's collaboration with artist Dunny has produced a series of vinyl figures that feature the iconic rabbit character in different outfits and designs, each reflecting the artist's unique style and vision.
Kidrobot's products also come in various sizes and forms, from small keychains to large-scale figures. Some of the most popular Kidrobot figures include the Labbit, a half-rabbit, half-labrador creature, and the Munny, a customizable vinyl figure that allows artists to create their own designs and styles. Kidrobot's figures are not just toys, but also art pieces that collectors often display in their homes or offices.
Apart from its unique products, Kidrobot is also known for its innovative marketing strategies. The company has used social media and online platforms to connect with its audience, running various contests and giveaways to engage with its customers. Kidrobot has also partnered with other brands and companies to create exclusive products and promotions, such as its collaboration with Nike to create limited edition sneakers featuring Kidrobot's iconic designs.
In recent years, Kidrobot has expanded its reach beyond toys and collectibles, venturing into fashion and lifestyle products. The brand has released clothing lines, accessories, and home decor items, all featuring its signature designs and artwork. This has helped Kidrobot establish itself as a lifestyle brand, appealing not just to toy collectors but also to a wider audience interested in streetwear and pop culture.
Kidrobot is a unique brand that has made a name for itself in the designer toy industry. Its collaborations with artists and its diverse range of products have made it a favorite among collectors and art enthusiasts alike. Kidrobot's emphasis on innovation and creativity has also allowed it to expand into new markets and establish itself as a lifestyle brand. With its continued dedication to quality and innovation, Kidrobot is sure to remain a prominent player in the pop culture and streetwear industries for years to come.